HIGH PROTEIN. LOW SUGAR. A VERY GOOD REASON TO GET IN BED.
Get in bed

YOUR DAILY COMFORT, REIMAGINED.

TREAT
YOURSELF
BETTER.

All the comfort you crave. High-protein, low-sugar tiramisu made for your everyday sweet spot.

SHOP NOW
COMFORT
WITHOUT
COMPROMISE♡IN BED Classic tiramisu mockups in three kraft serving sizes

SPOON. SINK IN. SWITCH OFF.

MADE WITH LOVE. BORN IN CAPE TOWN.
HIGH PROTEIN ✳ LOW SUGAR ✳ GLUTEN-FREE OPTIONS ✳ VEGAN OPTIONS ✳ HIGH PROTEIN ✳ LOW SUGAR ✳

THREE WAYS TO GET IN BED

EXPLORE
OUR RANGE

Illustrated milk carton

‘CLASSIC’ DADDY

Whole eggs, mascarpone and a thoughtfully sweetened custard. Our alcohol-free dairy base puts a low-sugar twist on your favourite nostalgic treat.

Illustrated flexed bicep

MUSCLE DADDY

All the comfort of our classic tiramisu, with whey concentrate blended into a high-protein custard and whipped to perfection.

Illustrated two-leaf plant

PLANT DADDY

Plant-based coconut cream for your dairy-free or vegan routine, with traditional and high-protein versions to explore.

YES, YOU CAN HAVE YOUR DESSERT.

Sweet dreams.
Even sweeter routines.

After the gym. After a long day. Just because. We’re bringing familiar, nostalgic desserts into your everyday routine — with more protein, less sugar and plenty of personality.

01 / More protein

Whey protein in our high-protein dairy recipes, for a little more from every spoonful.

02 / Less sugar

Thoughtfully sweetened low-sugar recipes, keeping indulgence at the heart of every spoonful.

03 / Your kind of comfort

Traditional, high-protein and plant-based choices. Find the version that feels like you.

MEET YOUR NEXT CRAVING

What's your type?

Familiar favourites.
A little unexpected company.

01

Ask about this flavour
A LITTLE
ME TIME.
A LOT OF
mmm.Made to savour. Hard to share.

Flavours and dietary versions vary by batch. Message us for the current menu, ingredients and availability.

HOW MUCH COMFORT DO YOU NEED?

Little craving.
Big spoon energy.

Speculaas tiramisu product mockups showing Standard, Big Boy and Family containers
01

Standard

A sweet moment for one or two.

02

Big Boy

For sharing. Or keeping close.

03

Family

Bring a spoon. Bring everyone.

Also in an 8 oz On-the-Go cup. Ask us about formats available with your next order.

WHY WE'RE CALLED IN BED

SO, WHY THE
NAME 'IN BED'?

GET
COMFY.

Sinking into your pillows. Relaxing your shoulders. Finally switching off.

IN BED started with a craving for that feeling. After a breakup, our founder Hendrico “Rico” Barlow spent nights on the couch, looking for comfort at the end of long workdays while trying to find his way back to a regular gym routine.

He wanted a sweet ritual that could fit alongside his health goals. So he began reimagining tiramisu: the same familiar comfort, with more protein and less sugar.

Born in Cape Town in 2025, IN BED brings that idea to life with playful flavours and recipes made to be part of the everyday.

Comfort without compromise.

A CHEEKY BRAND. A SERIOUSLY SWEET IDEA.

Treat yourself better.

OUR MISSION

Keep the joy.
Give you more choice.

To create tiramisu-led desserts that balance indulgence with modern preferences — high-protein, lower-sugar, plant-based and traditional — without losing the joy of dessert.

OUR VISION

Make everyday comfort
a shared ritual.

To build a globally loved dessert brand that makes indulgence feel desirable, social and emotionally satisfying. A little comfort that belongs in more lives, in more places.

GOOD TASTE. GOOD COMPANY.

Looks like a treat.
Feels like IN BED.

Our flavour family, dressed for better days.

IN BED packaging design mockups with Classic, Pistachio, Strawberry, Matcha, Speculaas and Vanilla Rooibos tubs

Packaging concepts shown. Product format and final labels may vary.

PILLOW TALK

A few things
you might ask.

How do I order?

Send us a DM on @getinbedtoday with your favourite flavour, size and location. We’ll confirm the current menu, price and delivery or collection options before you pay.

Is every dessert high-protein and low-sugar?

We offer different recipes, including traditional, high-protein and plant-based versions. Ask for the nutritional and ingredient information for your chosen flavour and format.

Do you have vegan or gluten-free options?

Yes, options are available across selected recipes. Tell us your requirements when ordering so we can confirm ingredients, availability and any allergen or cross-contact considerations.

Does your tiramisu contain alcohol?

Our desserts are non-alcoholic by default. Confirm the ingredients of your chosen flavour when ordering.

Can I order for a team or event?

We’d love to hear about it. DM us with your event date, location and number of guests to discuss corporate treats, larger orders and activations.

FROM A CRAVING TO YOUR DOOR

HOW TO ORDER
OUR TIRAMISU

2

PICK A FLAVOUR. DROP A PIN.

Choose your flavour, size and recipe. Let us know your location and preferred delivery or collection time.

3

CONFIRM YOUR ORDER

Once we’ve confirmed the details, we’ll send a payment link to secure your treats. Tell us if you’d like a personal note.

4

BRING THE WHOLE GANG

Entertaining guests or treating your team? Ask us about larger formats, bulk orders and delivery options.

PLACE AN ORDER

YOUR SPOON IS CALLING.

Get in bed.
Stay for dessert.

Order via Instagram

@getinbedtoday